Are Cause Funds a Great Charitable Equalizer?
These are the opening lines of a video that is part of the November launch of CanadaHelps.org new “Cause Funds” platform Unite for Change. https://uniteforchange.com/en/ There is urgency and emotion in the words and images. Judging from the faces, the audience for this new way of giving is young. The vision behind this new platform is just as bold: to address a crisis in Canadian charitable giving.
A Tech Response to Crisis
There has been a lot of handwringing about the coming charity apocalypse. Canadian charities are facing the most challenging operating environment in at least 80 years. But in any crisis there is opportunity and help. The greatest opportunity for fundraising charities lies, not surprisingly, in online technology.